John has forged deeper ties with the Hollywood industry, expanded the program’s pool of adjunct faculty, enlisted mainstream companies as sponsors of the students’ thesis “capstone” projects, and created ongoing dialogue with the industry about the program’s curriculum and its evolution. Additionally, he is helping guide the program’s career development agenda, supporting the students’ life-long personal branding and communication skills that are increasingly necessary in a more competitive and global industry.
MEIM Mission Statement
The mission of the Master of Entertainment Industry Management (MEIM) Program is to provide entrepreneurial management and leadership skills, and to develop capability, effectiveness, and expertise in the screen based media/entertainment industry, through structured and rigorous graduate-level academic curricula, experiential learning, and applied research in the field.
Students in the MEIM Program learn to:
- Understand and apply the theoretical foundations of professional management;
- Display a thorough knowledge of the screen-based media/entertainment industry’s history, practices, culture and conventions,
- Apply effective leadership tools, skills and techniques;
- Investigate and expand the field through theoretical and applied research; and
- Function effectively in collaborative, team and project-based environments, and operate effectively in a connected networked professional world.
The MEIM Program achieves its mission through:
- Individual attention to the needs and aspirations of all students;
- A culture that nurtures a personal commitment to serve the industry; and
- An academic community that values diversity, promotes creative thinking and encourages ethical behavior.
MEIM @ Sundance
Here’s the video from the 2011 MEIM field trip to the Sundance Film Festival – an opportunity for the students to get a close-up view of one of the business’s legendary annual events.
